{"id":386,"date":"2026-05-11T09:52:16","date_gmt":"2026-05-11T09:52:16","guid":{"rendered":"https:\/\/demo.vexidesigns.africa\/volcanic\/?page_id=386"},"modified":"2026-05-11T10:19:49","modified_gmt":"2026-05-11T10:19:49","slug":"kilifit","status":"publish","type":"page","link":"https:\/\/vexidesigns.us\/volcanic\/our-work\/kilifit\/","title":{"rendered":"KILIFIT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"386\" class=\"elementor elementor-386\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7647471 e-flex e-con-boxed e-con e-parent\" data-id=\"7647471\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9339bb0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9339bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KILIFIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e0b5b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"93e0b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">(PRUDENTIAL x DFCU)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b3da1d e-flex e-con-boxed e-con e-parent\" data-id=\"8b3da1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb72d45 rh-hero-img elementor-widget elementor-widget-image\" data-id=\"bb72d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/vexidesigns.us\/volcanic\/wp-content\/uploads\/2026\/05\/pexels-bjorn-13207325.jpg\" class=\"attachment-full size-full wp-image-153\" alt=\"\" srcset=\"https:\/\/vexidesigns.us\/volcanic\/wp-content\/uploads\/2026\/05\/pexels-bjorn-13207325.jpg 1920w, https:\/\/vexidesigns.us\/volcanic\/wp-content\/uploads\/2026\/05\/pexels-bjorn-13207325-300x169.jpg 300w, https:\/\/vexidesigns.us\/volcanic\/wp-content\/uploads\/2026\/05\/pexels-bjorn-13207325-1024x576.jpg 1024w, https:\/\/vexidesigns.us\/volcanic\/wp-content\/uploads\/2026\/05\/pexels-bjorn-13207325-768x432.jpg 768w, https:\/\/vexidesigns.us\/volcanic\/wp-content\/uploads\/2026\/05\/pexels-bjorn-13207325-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1137f8 e-flex e-con-boxed e-con e-parent\" data-id=\"b1137f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6118c85 e-con-full e-flex e-con e-child\" data-id=\"6118c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d109988 elementor-widget elementor-widget-heading\" data-id=\"d109988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f2f82 elementor-widget elementor-widget-text-editor\" data-id=\"33f2f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Difficult conversations around post-conflict reconciliation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e961f2b elementor-widget elementor-widget-heading\" data-id=\"e961f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Volcanic Approach:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59be6b5 elementor-widget elementor-widget-text-editor\" data-id=\"59be6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Make insurance human, relatable, and culturally accessible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69f6461 e-con-full e-flex e-con e-child\" data-id=\"69f6461\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-961f1ee e-flex e-con-boxed e-con e-parent\" data-id=\"961f1ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18789fe e-con-full e-flex e-con e-child\" data-id=\"18789fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8565d4f e-con-full e-flex e-con e-child\" data-id=\"8565d4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4616d7f elementor-widget elementor-widget-heading\" data-id=\"4616d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Execution:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d4fa8 elementor-widget elementor-widget-text-editor\" data-id=\"b1d4fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Character-led storytelling<\/li><li>Radio + digital + experiential<\/li><li>Humor-driven education<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f999297 elementor-widget elementor-widget-heading\" data-id=\"f999297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcome:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66994dd elementor-widget elementor-widget-text-editor\" data-id=\"66994dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Shift in perception<\/li><li>Increased adoption<\/li><li>Emotional connection<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KILIFIT (PRUDENTIAL x DFCU) Problem: Difficult conversations around post-conflict reconciliation. Volcanic Approach: Make insurance human, relatable, and culturally accessible. Execution: Character-led storytelling Radio + digital + experiential Humor-driven education Outcome: Shift in perception Increased adoption Emotional connection<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":293,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-386","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/pages\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":13,"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/pages\/386\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/pages\/386\/revisions\/437"}],"up":[{"embeddable":true,"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/pages\/293"}],"wp:attachment":[{"href":"https:\/\/vexidesigns.us\/volcanic\/wp-json\/wp\/v2\/media?parent=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}