KILIFIT

(PRUDENTIAL x DFCU)

Problem:

Difficult conversations around post-conflict reconciliation.

Volcanic Approach:

Make insurance human, relatable, and culturally accessible.

Execution:

  • Character-led storytelling
  • Radio + digital + experiential
  • Humor-driven education

Outcome:

  • Shift in perception
  • Increased adoption
  • Emotional connection
Volcanic Creative

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